Abstract
The objective of this research paper is to study the perception of customers towards CSR practices and its impact on creating loyal customers. The study found that all the respondents are having moderately positive perception towards the CSR practices of the Bank and the independent impacting variable of customer satisfaction and ethics are significantly influencing on the dependent variable that is customer loyalty. The findings of the study can assist the bankers to concentrate more on CSR practices, so that customers will be having positive approach towards the bank and they will be loyal. The study can assist the scholars in upcoming studies related to CSR and customer loyalty.
Published Version
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