CSR in Education on Business Confidence: Mediation Effect of Corporate Reputation in the Peruvian Banking Sector

Edmundo Lizarzaburu Bolaños,Jesús Del Brío,Conrado Diego García-Gómez

doi:10.3390/su14020833

Edmundo Lizarzaburu Bolaños, Jesús Del Brío + Show 1 more

Open Access

https://doi.org/10.3390/su14020833

Copy DOI

Abstract

This paper analyzes the direct influence of CSR educational actions on business confidence in the context of the banking sector in an emerging country (Peru). A mediating effect through corporate reputation is also analyzed. To test the hypotheses presented in this paper, we have sent a survey to 1745 executive officers of the branches of the banks. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been tested that educational CSR actions in Peruvian banks directly influences the perception of business confidence. Secondly, this relationship is partially mediated by the effect of CSR educational actions on corporate reputation.

Highlights

Our results suggest that educational Corporate Social Responsibility (CSR) actions in Peruvian banks influence directly on the perception of business confidence
Corporations adopt CSR actions to answer to the social demands of stakeholders
This study has measured the link between CSR actions based on education in Peru and its impact on Business Confidence in a direct impact and on corporate reputation (CR) in a mediation effect

Summary

Introduction

For the case of developing countries, it is becoming progressively apparent that CSR actions may have positive results in terms of both inner and outside improvement of companies, progressing certainty in them [7,8] and fortifying their notoriety [9]. Inquiry on this topic is for the most part conducted inside the setting of developed countries and is based on a purely economic perspective, ignoring the specificities of developing countries and alternative perspectives to better understand the CSR phenomenon [10]. Our results suggest that educational CSR actions in Peruvian banks influence directly on the perception of business confidence This relationship is partially moderated by the effect of CSR educational actions on corporate reputation

Methods

Results

Conclusion