Abstract
Prior studies in the contemporary literature have largely ignored the important role of corporate social responsibility (CSR) in shaping employees’ views of self and nature. Although researchers have recently started to pay considerable attention to explore the link between CSR and environmental sustainability, determining how CSR can be effective in shaping the proenvironmental behavior of employees that is missing in the existing literature. The objective of the present research study is to test the impact of microlevel CSR activities to induce environmental performance of an organization with a mediating effect of employees’ pro-environmental behaviors. This study argues that CSR activities of an organization motivate the workers to rethink the relationship between self and nature; hence, they are encouraged to participate in activities that are helpful in terms of preserving the environment, such as participating in pro-environmental activities at the workplace. The proposed model of the study was tested in the banking sector of Pakistan and analyzed by using the structural equation modeling (SEM) technique in AMOS software. The results revealed that microlevel CSR activities, using employee proenvironmental behaviors as a mediator, directly and indirectly influence environmental performance of a bank. The results of the present study are helpful for policymakers of different banking institutions to understand how they can reduce the environmental footprint of their bank by using a well-planned CSR program that can induce transcendent emotions in employees to create a sustainable environment.
Highlights
The results revealed that all variables met the criteria of reliability analysis, as all values were above the threshold level of 0.7 (Table 2)
There is no way for modern businesses to negate the importance of sustainability because it has been emerging as an important concern for everyone
Pakistan, being a developing nation, is without exclusion to this challenge of climate change, as the country has been a victim of extreme climatic conditions during the last two decades and it is expected that if serious measures are not taken, this situation of extreme climatic conditions will prevail in the future too
Summary
Businesses around the globe are becoming more socially responsible due to pressures from different stakeholders, such as consumers, competitors and governments [1]. The concept of corporate social responsibility (CSR) has been around for decades, but its boundaries are still evolving even in 2021 [2]. The prior literature has largely addressed the impact of CSR activities on the financial output of an organization [3,4]. This is quite a recent in the literature, that contemporary researchers have begun to explore the relationship between. Recent researchers have shown greater concern and want to address the widespread issue of environmental dilapidation through CSR initiatives [6]. Industries around the globe are key players adding fuel to
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