CSR and employee well-being in hospitality industry: A mediation model of job satisfaction and affective commitment

Abstract

This study seeks to investigate how Corporate Social Responsibility (CSR) impacts employees' well-being in the hospitality industry. An integrated model exploring the mediating effects of job satisfaction and affective commitment was developed to illuminate the mechanisms through which CSR enhances employee well-being. Data (N = 326) were obtained from hotel managers and frontline workers in Punjab, Pakistan. Data were analyzed using Structural Equation Modeling (SEM) method. Our research outcomes suggest that undertaking CSR initiatives not only directly improves employee well-being, but it also enhances employees’ positive emotional states through increasing organizational commitment and job satisfaction. The present research significantly advances our understanding of the CSR concept by examining its applicability in an Eastern context within the Transformative Service Research (TSR) framework. Furthermore, the current study shifts the focus of the CSR studies to employee well-being in the hospitality industry in Pakistan, where the prevalence of factors undermining employee well-being has been evidenced by previous research.