Abstract
Corporate Social Responsibility (CSR) is an increasingly popular management concept. It is worth noting that changes in the business environment, especially the rapid development of information and communication technologies and the emergence of social media, influence the development of this concept. In recent years, there appeared a new concept of corporate social responsibility – CSR 2.0. – which was suggested by Visser. This idea assumes, among other things, the use of social media in CSR practices. Unfortunately, few Polish companies are present in social media which seem to be an ideal instrument to communicate socially responsible activities. The article analyses and evaluates CSR 2.0, and also shows basic differences between the classic and new approach to the strategy discussed. In order to prepare the article, the author conducted a critical analysis of Polish and foreign literature, reports and studies prepared by various institutions, the descriptive and comparative method.
Published Version
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