Abstract
The emergence of various coffee shops makes customers have many choices of coffee shops especially Mandheling Coffee, because many coffee shop competitors will become prospect and opportunity for producer by following trend and lifestyle. This research aims to analyse customer satisfaction and analyse the attributes corrected by Mandheling Coffee. The sampling method used is accidental sampling and the analysis methods used are Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that Customer satisfaction measurement is 73.15%, it means that customers are satisfied. Attributes that need to be maintained are attributes of taste, aroma, variety of menu, price comparison with quality, advertising media, facilities, presentation speed, transaction speed and attributes that must be corrected, are attributes of brand, decorations, and barista explanations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Earth and Environmental Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
