Abstract
PurposeCryptocurrencies put consumers at the heart of a potential revolution by shifting central authority to a distributed peer-to-peer monetary system. This study aims to perform a systematic literature review and bibliometric analysis within the topic of cryptocurrencies and consumer trust.Design/methodology/approachThe Web of Science database has been selected, and the analyses performed allowed us to identify five research trends obtained from the bibliographic coupling analysis: (1) Understanding consumer's (non)acceptance of cryptocurrencies, (2) Ethical aspects and trust in cryptocurrencies, (3) Blockchain technology as a trust-free technology, (4) The blockchain/trust economy, and (5) Blockchain technology: challenging trust.FindingsFindings uncover the intellectual structure in the field of cryptocurrencies and consumers' trust and offer insights on the pros and cons of consumers' willingness to trust the digital currency.Originality/valueThe study proved a great gap in the current literature in linking cryptocurrencies and trust theories in a consumer context. The authors also outline several gaps that allowed us to propose future research guidelines.
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