Abstract
Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for just 10% of the domestic market. Using a survey derived from a set of interviews with key industry players this research analyses whether small wineries are prepared to meet the challenges facing them in the domestic and world wine markets. The results point to the likelihood of some rationalisation among wineries without a market focus.
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