Abstract
Cruise tourism has grown in popularity, making it essential to understand the experiences of tourists who choose this unique mode of travel. This study examines the cruise tourist experience through the analysis of TripAdvisor reviews, focusing on key factors that shape customer satisfaction and overall travel experience. Utilizing content analysis, a comprehensive dataset of cruise reviews was analyzed to identify recurring themes such as service quality, onboard activity, and perceived value The results indicate that positive cruise experiences are heavily influenced by personalized service, high-quality food, and diverse entertainment offerings, while negative experiences often stem from overcrowding, service delays, and itinerary changes. This research provides valuable insights into the aspects of cruise tourism that enhance or diminish customer satisfaction. These findings offer practical implications for cruise operators looking to improve service quality and enhance the overall travel experience for cruise passengers. Further research recommendations are provided to explore variations in experience across different demographics and cruise types.
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