Abstract
ABSTRACT In Brazil, the cruise shipping industry has showing remarkable growth by expanding and diversifying routes, and incorporating bigger, more luxurious ships, thereby establishing cruising as the equivalent of more conventional destination based tourism. Initially the cruise shipping companies started activities in the Brazilian market to optimise fleet utilisation during the Northern Hemisphere winter season. However, while for more than a decade the Brazilian market achieved double-digit annual growth, after 2011 the numbers of passengers, ports visited and ships used have declined. This paper contends that Brazil is a mature cruise market in its own right and examines the industry in terms of both itineraries being offered and the role of Brazilian cruising in fleet deployment.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.