Abstract

AbstractConjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. These implicit valuations can be used to create market models that estimate market share, revenue and profitability of new designs. The objective of this paper is to discuss the application of conjoint analysis for forecasting cruise passenger choice behavior and designing optimal cruise services.KeywordsTarget GroupAttribute LevelConjoint AnalysisTest PersonService DesignThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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