CROWDSOURCING AS A PART OF COMPANY’S INTELLECTUAL CAPITAL

Abstract

Urgency of the research. In modern conditions of management it is important for enterprises to form of the necessary amount of intellectual capital. Target setting. Most domestic enterprises do not pay enough attention to this issue. That is why it is very important to determine the directions of its growth. Actual scientific researches and issues analysis. The issue of intellectual capital management, its influence on innovation activity has been considered in the works of L. Antonyuk, S. V. Zakharinko, A. Kendiukhov, G. R. Natroshvili, V. Tsipurindy, L. Fedulova. The issues of crowdsourcing were considered in the works of Paul Whitla, Howe J., Maistrenko O. V., Khymych I. Uninvestigated parts of general matters defining. The issue of evaluating the intellectual component of energy saving policy, in particular, with the help of the apparatus of hybrid neural networks, remains poorly developed. The research objective. It is important to assess the factors influencing the intellectual capital of industrial enterprises, to determine the possibility of increasing the efficiency of using intellectual capital with the help of crowdsourcing. The statement of basic materials. The components of intellectual capital have been investigated. The indexes of knowledge economy of Ukraine and developed countries have analyzed. The essence of crowdsourcing and its components have been defined; the modern examples of its application in the world and in Ukraine have been researched. It has been determined that this tool is used mainly in the social sphere in Ukraine. The importance of its use in raising the intellectual component of innovation activity of domestic enterprises has been substantiated. Conclusions. It has been established that active involvement of students in the activity of the enterprise can be very promising for domestic enterprises. Recommendations for industrial enterprises to increase attention to crowdsourcing as an important source of intellectual capital growth were developed.