Abstract
The configuration of a new standard of consumption and cultural production based on the participation of consumers through the Internet has become a feature of modern society (Jenkins, 2009; Shirky, 2011). Based on this premise, we intend to analyze the process of crowd funding, in which a mass of staff is united in the realization of cultural projects and to create a unique product, under the bias of the culturological theory. This work is also raising questions as to the timeliness of the concept of cultural industry in the face of new practices allowed by digital networks and a potential democratization, focusing the brazilian website Catarse.
Highlights
O crowdfunding, também conhecido como sistema de financiamento coletivo ou colaborativo, torna possível a criação/realização de produtos que estão fora da zona de interesse da grande indústria
The configuration of a new standard of consumption and cultural production based on the participation of consumers through the Internet has become a feature of modern society (Jenkins, 2009; Shirky, 2011)
We intend to analyze the process of crowdfunding, in which a mass of staff is united in the realization of cultural projects and to create a unique product, under the bias of the culturological theory
Summary
A configuração de um novo padrão de consumo e produção cultural com base na participação do consumidor via internet tem se tornado uma característica da sociedade atual (Jenkins, 2009; Shirky, 2011). Pretende-se analisar o processo de crowdfunding, no qual uma massa de colaboradores se une para a realização de projetos culturais ou para a criação de um produto original, sob o viés da teoria culturológica. O objetivo deste trabalho também é levantar questionamentos quanto à atualidade do conceito de indústria cultural frente às novas práticas permitidas pelas redes digitais e uma possível redemocratização, tendo como objeto o site de financiamento coletivo Catarse. Palavras-chave: Crowdfunding, Indústria Cultural, cultura de massa, redes, Internet
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