Abstract

To respond more effectively to the current increasingly serious environmental problems, the boundary of corporate social responsibility is expanding. In this context, how to take green responsibility for each stakeholder has become a topic of concern for all sectors of society. However, there is still a gap in research on how green human resource management (GHRM) affects employees’ household pro-environmental behavior (PEB) from a cross-domain work–family perspective to achieve CSR more comprehensively. Our study argues that companies can use GHRM across the work–family boundary to influence employees’ household pro-environmental behaviors to achieve positive contributions to the social environment. Our study uses 310 questionnaires collected in southeastern China to conduct an empirical analysis and concludes that GHRM can positively shape green attitudes, help employees perceive green subjective norms, and develop green self-efficacy. Consistent with the findings of the Theory of Planned Behavior, individuals’ green attitudes, green subjective norms, and green self-efficacy can effectively enhance individuals’ household pro-environmental behavioral intentions, which in turn enables the prediction of individuals’ household pro-environmental behaviors. In conclusion, our study extends the influence of GHRM to a wider range of non-work domains and points the way to the full realization of corporate social responsibility by companies. In addition, our study emphasizes that with the subtle cultivation of companies, individuals can become fans of green and low-carbon behaviors, and through the widespread implementation of pro-environmental behaviors, it can reach a virtuous circle of environmental protection as a whole.

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