Crossing party lines: Political identity and partisans’ reactions to violating party norms

Abstract

The current studies examined the experiences of undergraduate political partisans who cross party lines to support a preferred, out-of-party candidate, and thus open themselves to the possibility of being misclassified as a member of a rival political party. Strongly identified partisans who endorsed an out-of-party candidate, and thus expected others to misclassify them, reported heightened threats to belonging and coherence (Study 1), unless they disclaimed rival party status by asserting their political affiliation. In Study 2, strongly identified partisans who could be misclassified were less confident in their choice of an out-of-party candidate compared to partisans who asserted their political affiliation. These results highlight the impact of identity misclassification concerns on strongly identified partisans whose personal preferences are inconsistent with party norms.