Cross-cultural Narrative in Romantic Comedy by Chinese-American Director -- Take the Case of 'The Half of It'

Abstract

Chinese-American groups have always existed as "marginalized" in the Western cultural context, and this article uses the romantic comedy "The half of it" as the research object to explore its cross-cultural narrative strategy. With the dual cultural identity of director Alice Wu as the entry point, the film narrative space is divided into three parts of family life, campus life and table tennis platform as a cross-cultural intersection of Chinese and Western culture, focusing on the film's character image design and the cultural phenomena behind the film, from Audio-visual design, plot structure and value connotation of three aspects to assist intercultural narrative of the film, explore the background of the cultural differences between China and West. The focus on the marginal groups highlights humanistic care, directs implicit, humorous narrative technique, so that the film shows more inclusive and provides ideas for the cross-cultural narrative of Chinese-American films.