Cross-Cultural Differences in Food Preferences and Consumption Patterns

Abstract

Purpose: This study sought to explore cross- cultural differences in food preferences and consumption patterns. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to cross- cultural differences in food preferences and consumption patterns. Preliminary empirical review revealed that cultural heritage profoundly influenced individuals' food preferences and consumption habits, with distinct culinary traditions and family influences shaping dietary behaviors within specific cultural contexts. Globalization and urbanization were found to impact food preferences, yet traditional dietary practices remained resilient. Additionally, socio-economic factors significantly influenced dietary behaviors, particularly in low-income communities. These findings emphasized the importance of recognizing cultural diversity and socio-economic disparities in promoting healthy eating behaviors and improving public health outcomes. Unique Contribution to Theory, Practice and Policy: Cultural Anthropology theory, Social Identity theory and Ecological Systems theory may be used to anchor future studies on cross- cultural differences in food preferences and consumption patterns. The study offered valuable recommendations that contributed to theory, practice, and policy in the field of nutrition and public health. By identifying cultural influences on food preferences and consumption patterns, the study enriched theoretical frameworks such as cultural anthropology, social identity theory, and ecological systems theory. Its findings informed the development of culturally sensitive interventions and educational programs, empowering individuals to make healthier food choices while respecting cultural heritage. Additionally, the study's insights guided the formulation of evidence-based policies aimed at addressing diet-related health disparities and promoting food security and nutrition equity on a global scale.