Cross-Sector Partnerships for Innovation and Growth: Can Creative Industries Support Traditional Sector Innovations?

Monika Klein,Monika Spychalska-Wojtkiewicz

doi:10.3390/su122310122

Abstract

At the turn of culture and economics, cultural and creative industries (CCIs) stimulate business, technology, and society and drive innovations within individual regions, as well as on a cross-border level. This makes CCIs and thus culture, creativity, and design significant elements of the modern, post-industrial, and knowledge-based economy. The purpose of the paper is to outline the expectations and needs of entrepreneurs in both the creative and traditional sectors for the future cooperation and implementation of cross-sectoral innovations. It is assumed that there are no guidelines on establishing a cross-sectorial process for the efficient transfer of knowledge for innovation between the two sectors, establishing a strong platform of international cooperation for innovations in the region. To obtain information in this area quantitative and qualitative research was done. A series of expert interviews were conducted, and empirical expert observations were made in the form of qualitative surveys and expert assessments. The presented results are based on the summary reports of empirical research activities. The results of the analysis allowed us to determine that the assumption was true and that representatives of both the traditional and creative sectors lack proven models of cooperation and commercialization for joint innovations.

Highlights

As one of the most important vehicles of the regional and national economy, small and medium-sized enterprises (SMEs) have become a topical issue for policy and business agendas
The analysis presented in this paper provides guidelines on how to establish a cross-sector process for the efficient transfer of knowledge to facilitate innovation between the two sectors on an international level
This study extended previous research on an overview of the creative industry in the South Baltic region conducted with managers from the creative industry (CI) entities sector [7]

Summary

Introduction

As one of the most important vehicles of the regional and national economy, small and medium-sized enterprises (SMEs) have become a topical issue for policy and business agendas. The key aim of this research is to increase the strategic focus of SMEs by making them more innovative, contributing to competitiveness and growth, as innovation is key to both [1]. Cross-sector partnerships are one of the most dynamic areas of research and practice within business and social relations. Partnerships that bridge different sectors such as public, private, and nonprofit are thriving around the world [2]. Cross-sector partnerships can take the form of cooperation between the creative and traditional sectors. There is a very deep gap in the collaborative work between sectors [3]

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Conclusion