Крос-культурний профіль лідера: вплив національної культури

Abstract

National culture directly affects people’s values, mentality, and dominant management style. Managers of companies in different countries now acutely feel the influence of the cultural context of the country where they work. Understanding and considering the cultural characteristics of various countries with representatives of which a particular company interacts positively affects the company’s management process, creating a synergistic effect in increasing the efficiency of its activities. The most comprehensive assessment of the impact of national culture on the personnel management of an organization that operates in the conditions of several national cultures is a methodical approach based on the approach developed by a group of scientists under the leadership of G. Hofstede and is the 6-D model. The purpose of this study is to analyze the influence of the country’s national culture in which the company operates on the cross-cultural profile of the leader in such a company, based on the 6-D model of national culture. The basis of the 6-D model of national culture is the analysis of the influence of six cultural dimensions, according to which a group of scientists under the leadership of G. Hofstede analyzed the national cultures of different countries of the world. The influence of the country’s national culture in which the company operates on the cross-cultural profile of the leader in such a company was analyzed based on the 6-D model of national culture. Because of the analysis, it was determined that five of the six cultural dimensions of the 6-D model of national culture directly affect the cross-cultural profile of the leader. These are such dimensions as “power distance,” “individualism versus collectivism,” “masculinity versus femininity,” ” uncertainty avoidance,” and “time orientation.” The cultural dimension “Indulgence versus restraint” does not directly affect the peculiarities of personnel management and leadership styles’ peculiarities, respectively. Keywords: cross-cultural profile of a leader, national culture, 6-D model of national culture, “power distance”, ” individualism versus collectivism”, ” masculinity versus femininity”, ” uncertainty avoidance “, “time orientation”.