Cross-cultural communications in the digital age: relevance for the activities of journalists

Abstract

Introduction. The article examines the problems of cross-cultural communications in the context of information technologies development and globalization, the influence of the media on the formation of moral and cultural systems in society. Journalism, as a socially important profession, should report all processes in a multicultural, multinational environment, considering cross-cultural interaction. Relevance of the study. The relevance of the study of cross-cultural communications in journalism is determined by the intercultural information environment, the need to take into account the ethno-cultural and socio-political differences of other countries journalists’ work, that requires developing intercultural sensitivity. The goal of the study is to consider the problems of cross-cultural communication from the point of view of journalistic activities in a transparent information environment. We need to: 1) analyze the main definitions and modern approaches to various aspects of cross-cultural interaction; 2) consider the influence of cross-cultural differences on psychological, political and social processes, on their reflection in the information space; 3) formulate the main directions of cross-cultural interaction for journalistic activities. Methodology. The methods of comparative analysis of scientific sources, hermeneutic interpretation of terms and postulates, situational modeling, monitoring of publications in Ukrainian and foreign mass media made it possible to determine reference points of cross-cultural communications for the media, to model options for the activities of journalists after the war in an information-rich world. Results. In the conditions of the development of technologies, the creation of various types of cross-media, and the popularity of social media, the role of journalistic activity is becoming more and more decisive. The development of society’s perception of the diversity, the formation of tolerance, and the understanding of the importance of multiculturalism and multilingualism for society depends on the reflection of cross-cultural differences, taking into account the theoretical background of such interaction. Conclusions. For Ukrainian journalists, the problem of underestimating knowledge of cross-cultural communications is especially acute during the war and lies in several areas: coverage of events inside the country, based on compliance with journalistic standards; coverage of the events in Ukraine to an international audience that lives in another dimension, often cannot imagine the scale of the loss and grief of Ukrainians; activities of fixers to accompany journalists from other countries coming to cover events in Ukraine.