Cross-cultural communication in the context of globalization: language and culture nexus

Abstract

The purpose of this paper is to consider the relationship between language and culture in the context of globalization as well as the factors that determine the features of cross-cultural communication in this context. Among a number of reasons that have led to the growth of cultural interactions, digitalization plays a special role as it has made possible to establish direct or mediated mass communication contacts of millions of people from different, sometimes even polar cultures. The analysis of the relationship between language and culture in the perspective of mutual influence and interdependence, revealing the relevant mechanism of cross-cultural communication, determines the analysis of interrelated aspects of globalization with an emphasis on the primacy of its linguistic and cultural components. The updated studies of the processes of linguistic and cultural globalization contribute to an adequate understanding of its specifics, the mechanisms of interaction between language and culture, and allows us to negotiate their positive significance in the formation of a modern linguistic and cultural picture of the world.