Cross-border collaboration for innovation in tourism: The case of oceanographic museums

Abstract

One of the key cross-border collaboration areas covered by the support of the European Union is tourism. As a policy area of the EU Strategy for the Baltic Sea Region, tourism is of strategic importance in the region. While EU reports present mostly aggregated information on the outcomes and achievements within respective programmes, this paper takes a case study approach and concentrates on a single project, aimed at introducing an augmented form of touring based on interactive multimedia guides in three oceanographic museums located in the South Baltic area. The research goal is to reveal the obstacles encountered during the project implementation, the solutions applied to ensure efficient cooperation, the project’s influence on the mutual perception of the participating organizations and its benefits as seen from the perspective of the personnel involved in the project’s realization as well as their general attitude to the project after its completion.