Abstract
Purpose - The purpose of this paper is to summarize articles on mobile apps and mCRM to identify important factors affecting their adoption. Research limitations/implications – The relatively small sample size limits the generalization of the results. Keywords - mCRM adoption, Mobile technology, Technology Acceptance Model, CRM system, B2B sales, Employee satisfaction, mCRM, Personal performance, System use, E-satisfaction, E-loyalty, Mobile banking, E-trust, Mobile marketing, Technology implementation. DOI: 10.7176/IKM/10-2-06 Publication date: February 29 th 2020
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