Abstract
A review of Trends in Content Analysis (edited by I. de Sola Pool, 1959) led to the conclusion that content analysis has no theoretical basis, and the present critique suggests why this is so. Osgood’s contingency analysis, for example, merely sidetracks genuine communication problems, providing complications of facts which have no relevancy to such problems. A return to earlier formulations, and to real problems, would provide the necessary theoretical basis for sound theoretical use of content analysis. The critique is illustrated by an application to Goebbels’ Diary, to a Psychotherapy Case, and to Cameron’s Radio Talks.
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