Abstract
ABSTRACTThis study investigated cross-cultural perception of Persian and American speakers and the strategies they employed to level criticisms on Facebook. Seventeen strategies were discovered, 10 of which were used by both groups, three by Persians, and four by only Americans. Content analysis demonstrated that Persian speakers employed more indirect strategies, while Americans mainly chose direct strategies. Underlying sociocultural norms were investigated through interviews which revealed Persians preferred to save hearer's face and respect their “shakhsiat.” It was also found that Persians observe the cultural schema of “ru-dar-băyesti” and “adab va ehteram” when criticizing, while Americans used direct assertive criticisms politely.
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