Critical Success Factors of Management Style in Food Industry and Consumer Products Respond to Asian Economics Community

Abstract

The study of Critical Success Factors of management style in food industry to Asian Economics Community was conducted to investigate the factors that affect to Thai food industrial in foreign countries especially in Asian Economics Countries. The relationship between business strategies and manufacturing concern with value chain activities, logistics and transportation activities, business partners relationship, government support and characteristics of entrepreneurs. The result found that the successful of Thai food industrial has high related work experiences at 0.74, value chain activities at 0.80 and logistic and transportation at 0.76. The analytical of value chain activities in term of inbound activities, operation activities, outbound activities and transportation has the high correlation level (r = 0.982, p-value < 0.01), following by procurement activities, human resources development, product development with the high correlation level (r = 0.902 and r = 0.903, p-value < 0.01). While strategic management process in term of strategic planning also has the high correlation level (0.895, p-value <0.01) and strategic implementation has the high correlation level (r = 0.891, p-value <0.01). The results show in the same direction for all of them which the significant level of 0.01 and 0.05. The Structural Equation Model (SEM) found that the latent variables of Factor affect to Thai food Industrial have the impact weight score on observe variables of characteristic of Thai food entrepreneur in term of experience and responsibilities at 1.42, leadership at 0.90, business partners at 0.65, product development at 0.82, government support at 0.97, to 1.00, market development at 1.30 and distribution channel at 1.30 accordingly. The analytical of constructive model on direct and indirect effect found that latent variables of entrepreneur characteristics have the direct effect on critical success factors at .903, success factor on food technology at 0.744, the management style at 0.877 with a significant level at 0.001. While the latent variable of strategic management process has the direct effect on critical success factor at 0.717, the strategic implementation at 0.713 with a significant level at 0.001. Moreover, the latent variable of logistic and supply chain activities has the direct effect to critical success factor at 1.883, competitive advantage at 3.061 with a significant level at 0.001. Food safety and food standard has the direct effect on critical success factor at 1.881. Finally, critical success factor has the direct effect to management style at 0.916 with a significant level at 0.001.