Abstract
Total Quality Management is a concept which any educational institution can attain through a variety of critical success factors. This concept is one of the steps necessary to maximize success in improving quality in higher education institutions. Hence, this qualitative study used a semi-structured interview, endeavors to identify and analyze some of the critical success factors which have significant impact in Moroccan public higher education institutions under the framework of Total Quality Management. As a result of in-depth semi-structured interviews with three experienced university professors in selected public universities in the economical capital city of Morocco, this study is contributing to the literature by empirically determining the critical success factors of the TQM mostly needed in the public higher education institutions. The findings of this study bring an understanding of how certain critical factors are perceived in the Moroccan public higher education context. In addition to expand the body of the current literature, the study findings also provide knowledge that can be used as a basis to address the management needs of quality in higher education institutions. In addition, this study is the first of its kind to be addressed in the Moroccan setting / North African region.
Highlights
1.1 Moroccan Higher Education Context’sMorocco is a North African Arab country, which has many shared values with the rest of the Arab World, including religion, language, history and certain traditions
We present our search process for two databases, from which we have obtained the relevant articles focusing on critical success factors in the context of Total Quality Management (TQM)
Since we sought the understanding of Moroccan academicians in public Higher Education Institutions (HEIs), we selected three university professors working in the public higher education faculty in Casablanca
Summary
Morocco is a North African Arab country, which has many shared values with the rest of the Arab World, including religion, language, history and certain traditions The Kingdom remains distinguished from other Arab countries in the Middle East and North Africa because it was colonized by France and Spain. This resulted in Morocco enfolding both the French and Spanish languages, as part of its social fabric, but in certain educational aspects as well
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