Abstract
Purpose of this research paper is to highlight those critical failure and success factors in SMEs of Bahawalpur. Models were developed from different studies. Finally results are generalized to SMEs of Bahawalpur. Findings suggest that customer service, know-how of the business and the past experience of the manager are the main key factors of success. Whereas different failure factors are explored out in which most crucial ones considered are lack of access to financial capital, inappropriate government structure and poor infrastructure as well as corruption. This paper has the vast implications for the SMEs in Pakistan and SMEs in Bahawalpur as it give insight into the reasoning factors of failure and success. Thus helps to identify failure and give guidance to success. Research is limited to small scale due to time constraint and resistive behavior of organizations.
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