Critical Strategies to Influence Project Success in Construction Industry

Abstract

: This research paper explored the critical strategies to be adopted by organizations that are mainly operating based on project based or project oriented organizational structure. The identified strategies are necessary to compensate the prolong issues embedded in project management practice particularly on misalignment issues between organization and its operational objectives and strategies. Generally, the issues are contributed from several factors such as unclear roles and responsibilities, limited autonomy and accountability, lack of a commercial and customer orientation, and weak of professional capacity. All these factors are extending the gap between the organization strategies and project implementation, and consequently put project success at stake. This study was conducted as an attempt to provide solutions to overcome these long rooted problems found in project implementation. The objectives of this study are to identify the importance factors of top management support to influence on project success, to investigate the relationship between top management support and project success, and to determine the critical top management support that influencing project success. This study was conducted by going through five main steps starting with understanding the nature of the research problems, followed with reviewing and compiling relevant literatures, journals and other sources of secondary data, preparing survey questionnaire form, collecting the data by gathering responses from the targeted samples, analysing the data to generalize the samples’ results, before closing with discussion and conclusion. The population of this study are constituted of professional serving in Construction Industry within Johor Bahru area, Malaysia. This study had gathered 100 responses from the targeted respondents through online survey form developed in “Google Form” system. The forms were distributed by forwarding the “link address” to the respondents. The data were analyzed using three different methods which are descriptive mean analysis, correlation analysis and regression analysis for respective research’s objectives. The results of this study discovered that organization should prioritize their strategies on three main areas namely financial system, stakeholder management and macro-economic factor. This study also found that organization should adopt all quality of top management supportive behaviours proportionally to ensure the effect of their actions are impactful to influence on project success at three different areas namely future preparation, project efficiency, and business adaptability and success. Organization should adopt different strategies when attempting to achieve different criteria of project success. This study’s outcomes could provide a useful source of information that may benefit other scholars or companies that are applying project management practice to formulate plan and prioritize line of actions in attempt to improve their organizational performance. This study implies ideas by focusing on optimum numbers of strategies and specific set of actions that are critical to achieve on different kind of project success.