CRITICAL PRAGMATIC: MAINTAINING CULTURE IDENTITY KAMPUNG TRADITIONAL KUTA CIAMIS

Abstract

<p><em>Kuta is a traditional village, a village that is still very thick with culture and upholds ancestral traditions. Through a critical pragmatic study, this research discusses the problem of maintaining cultural identity. This study aims to describe the types of directive speech acts used to express cultural identity in Kampung Kuta and describe the social structure in reconstructing cultural identity through the theory of habitus from Bourdieu. The research method used is a qualitative descriptive method with note taking and interview techniques. The research results obtained are directive speech acts that are widely used containing prohibitions and orders, relating to pamali and manners to maintain the environmental order used as a hereditary guideline. Ancestors' views on nature dominate the application of people's behavior in everyday life to shape the cultural identity of the Kuta Traditional Village.</em></p>