Abstract
As companies become increasingly interested in doing business within Eastern bloc countries, ordinary issues critical to success will be of paramount importance. Although the basic principles and rationale used and the factors involved in investment decisions such as site selection will not change, the relative importance of the factors, particularly those that are intangible and constantly changing, could be drastically different. Reviews the factors to consider when venturing into these newly independent states, presents examples and offers suggestions for US firms considering Eastern bloc locations for expansion.
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