Abstract
Critical discourse analysis (CDA) thought that the discourse was concrete social practice, and the language served for the potency, and the discourse embodied the ideology. Two presses about the case that the US Mattel Toy Company recalled toys “Made in China” in Washington Post (newspaper) and New York Times (newspaper) were taken as the language materials and critically analyzed from language environment and discourse structure, and new view and argumentation were attempted to dig the relationships among language, potency and ideology, which could help students to establish the critical thinking, flexibly utilize the discourse analysis tool, enhance the judgment and appreciation ability, directly review the motives concealed in the medias, and understand the media discourses from deeper layer.
Highlights
Analysis of language environmentCritical linguistics thought that the discourse was a sort of social space which included two basic social processes, i.e. the cognition of the world and the social communication interaction, so the analysis of discourse can not leave the analysis of the talk practice process and the social language environment, i.e. the generated, diffused and accepted living language environment of the discourse, and the reviews of social and historical background must contact with the language environment
2009 sentence or the sentence component, and the process that the descriptive component about the behavior or the participator is converted into the noun or the noun phrase (Zhang, 2005)
The mutual conversions in different sentence structures will induce the generation of different meanings
Summary
Critical linguistics thought that the discourse was a sort of social space which included two basic social processes, i.e. the cognition of the world and the social communication interaction, so the analysis of discourse can not leave the analysis of the talk practice process and the social language environment, i.e. the generated, diffused and accepted living language environment of the discourse, and the reviews of social and historical background must contact with the language environment. The background that the mainstream media reported this event was that 80% of products in the Europe and American toy market all came from China, so the relative reports certainly would include the component pushing “made in China” aside, and intentionally magnified individual problems, and use the safety problem of toy making to kindle some consensuses harming Chinese export commerce. Chinese General Administration of Quality Supervision, Inspection and Quarantine definitely pointed out that in recalled toys “made in China”, 85% of them accorded with US design requirements and US import requirements in the new release conference at 27 Aug, 2007, so the relative reports were inclined to intentionally damage the image of Chinese products, mislead consumers and set up obstacles for normal trade
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