Critical factors for implementing a programme for international MICE professionals: a hybrid MCDM model combining DEMATEL and ANP

Abstract

The study was performed to identify critical factors driving the implementation of an English-medium instruction programme for the training of international professionals to serve in the MICE industry. A hybrid multiple criteria decision-making model, termed the decision-making trial and evaluation laboratory (DEMATEL)-based analytic network process (ANP), was used to prioritize the complexity of influential factors interwoven in the process of implementing the programme. The DEMATEL-based ANP employed by the study can be extended to evaluate priority factors critical to the implementation of similar programmes in other tertiary settings, as it will formulate a set of procedural guideline for implementers to systematically improve and sustain the implementation effort. Results of the study will lead to a number of practical, managerial, methodological and research implications.