Critical Evaluation of the Business English Course at Kohat University of Science and Technology

Abstract

English being an official language enjoys a prestigious status in Pakistan. It is considered a key to success in almost every field, especially business. Due to the specificity and uniqueness of different contexts in which English is being taught, one may argue that there is a need to develop specific English courses for different groups of English language learners. This study therefore identifies English Language needs of business students at the undergraduate level keeping in view their academic background and target career. Through needs analysis, the study critically evaluates the current ESP course, Business Communication, offered at KUST and addresses the target needs of business students to meet the demand of the modern business world. Although the study is designed to analyze the needs of a specific group of undergraduate students, it may also be helpful in other similar contexts for better course design and teaching practices. Prior to data collection, the literature was reviewed which helped to decide the tools for data collection. Next, questionnaires and semi-structured interviews were selected for conducting needs analysis. The data was collected from students, ESP course instructors, and domain experts. A total of 44 students, two course instructors, and two domain experts were included in the sample of the study. Data analysis and findings conclude that all four major skills (reading, writing, listening, speaking) are very important in business communication. Thus, this study offers valuable implications for course designers and provides a guideline for developing an effective business communication course at the undergraduate level.