Abstract
In this article, I reflect on the critical potential of complete-member ethnography (CME) through a retrospective and methodological exploration of a 2004 ethnographic project. I offer my provisionary theorization of critical CME (CCME) by reworking data and experimenting with CCME writing. CCME is an innovative intracultural praxis which engages in and facilitates social justice and cultural reform through its dialectical and highly personalized communication theorization. I draw from three ethnographic traditions: ethnography of communication, critical ethnography, and autoethnography to theorize both consensual and conflictual aspects of CCME as dialectics. Implications for identity investments are discussed.
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