Critical Analysis of the Trivialization of Electoral Campaigns

Abstract

The work is about banalization of election campaigns, addressing a critical analysis of political advertising before the democratic system. It studies the constitutional principles applicable in determining the informational purposes of electioneering as the normality and legitimacy of the election, the morality of the democratic state. It evaluates the ability of the electorate to make a choice within the election process, and discredits the political class, which generates a fertile field for the use of marketing techniques that cast candidates who can easily persuade people to vote for their proposals. It analyzes the possible existence of rules against the banalization of election campaigns, concluding by applying the principals of normalcy and legitimacy to the elections, to citizenship, to the shield of democracy, to fundamental human rights. It also evaluates whether the purpose of education and information within radio and television schedules, with respect to the and social values of the individual and his family are sufficient to prohibit practices which are commonplace in the electoral process. It discusses the concept of electoral propaganda criticizing the ethical role of political marketing. And finally, there are cited cases of banalization within electoral advertising which can be a challenge to the electioneering campaign time.