Abstract
Artificial Intelligence (AI) represents a transformative force across numerous sectors, from healthcare and finance to automotive and public services. The selection and deployment of AI tools are critical to leveraging this technology’s potential while adhering to ethical standards, regulatory compliance, and ensuring societal benefit. The European Union (EU) has been at the forefront of establishing frameworks and criteria to guide the development, deployment, and selection of AI systems to foster innovation while protecting citizens’ rights and societal values. The EU’s proactive stance in establishing these criteria aims to balance innovation with ethical considerations and societal welfare, setting a benchmark for responsible AI development and deployment globally. The aim of the article is to present general criteria for the selection of artificial intelligence tools, as well as those specific to the field of publishing. The research was carried out based on the analysis of scientific and other sources. The results of the study can be useful for organizations and individuals that must be interested in selecting and using the right AI tools.
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