CRISIS PREVENTION: THE IMPACT OF PROJECT MANAGEMENT, PLANNING AND MARKETING RESEARCH

Abstract

The article is devoted to the justification of the need to take into account the influence of project management, planning and marketing research when developing the theory of crisis based on the theory of systems, the transdisciplinary approach, the law of structural harmony of systems, the logical-structural approach in the management of projects and programs. The quality of management decision-making at all levels of the hierarchy depends on the analysis of the external and internal environment. The tool of analysis is marketing research. An attempt was made to substantiate the hypothesis regarding the need to implement a hierarchical planning system to ensure dynamic development and counter the spread of crisis phenomena and the evolution of the crisis. Each integral complex open system, schematically or enlarged, has three basic components: input - contour of operational closure - output. Operational closeness is a system property that affects the behavior of the system as a result of the interaction of the network of circuit processes, the action of these processes in the circuit forms the emergence of super-properties or the effect of emergence, or the synergistic effect. The property of operational closure that is the most important and interacts with the properties of self-organization and selfharmonization. Together, these three properties ensure the stability of the system and its viability to changes and various kinds of bifurcations for the period between these bifurcations (crisis phenomena) and changes in the state of the system and its transition to a new level. In such periods, there is a need to measure and assess the state of the system, which is practically impossible to do with the help of conventional indicators and indicators. Task of scientific ground of mathematical parameters the contour of economic security and development of model of the planning system which it will be possibly to balance with the requirements of market acquires the special actuality at the terms of the state of singular vertical line of crises. Singularity is instrument of evolution of crisis: system crisis – structural crisis – polycrisis with terrible consequences for socioeconomic, etc. systems of any state. Modern researches in relation to development of effective model of counteraction a crisis, it follows to carry out on the basis of transdisciplinary approach. It’s help to exams the level of general acts of shaping, for example – to self-shaping of cycle, which is perspective direction of development of theory of management of complex systems.