Abstract
This title offers invaluable advice for anyone who operates in the public sphere - and who understands that reputation is the key to survival. The many stories illustrate how corporate strategy must shift to deal with globalisation. Fascinating real-life examples range from Hewlett-Packard to Coca-Cola. Reputation matters - now more than ever. Public opinion in the wake of the financial meltdown has revealed an abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunise themselves and their companies against the breakdowns that can happen to even the most prominent organisations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.
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