Abstract
Crisis situations are sudden and unforeseen situations that require a rational and calm response to the crisis and a strategic approach to its management. This includes not only verbal communication but also non-verbal communication. The image that a person projects to the outside world is a decisive factor in how the environment reacts to him. Image is always important if you are trying to attract the attention of the environment. However in some situations it is a hidden success factor. The presidents of the countries know this, and with their verbal and non-verbal communication they create their own image and indirectly the image of the country they lead. This paper provides an analysis of the content of public appearances and a comparison of the verbal and non-verbal communication of presidents Zelensky and Putin during the Ukrainian - Russian war and the reaction of the EU countries and the USA to the president's communication in the media.
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