CRISIS MANAGEMENT OF PUBLIC RELATIONS SHOPPING CENTERS IN PANDEMIC ERA (STUDY AT LIPPO MALL PURI)

Abstract

The background of this study is a pandemic that resulted in crises in various sectors and one of them is malls and shopping centers. The purpose of this study is to get an idea of how the implementation of public relations crisis management and marketing communications implemented by shopping centers in times of crisis during the Covid-19 pandemic. This research uses crisis management theory of public relations and marketing communication with descriptive qualitative research methods with a case study approach that captures data through interviews, observations, documentation, and literature studies. The results of this study revealed that marketing communication and public relations crisis management by implementing health protocols, collaboration with the government, and promotion on social media are very important for Lippo Mall Puri to survive in times of crisis during pandemics.