Abstract
In the contemporary business environment, the ability to effectively manage crises is paramount to ensuring organizational continuity and resilience. Crisis management encompasses proactive strategies to prepare for potential disruptions and reactive measures to mitigate the impact of unforeseen events. This paper explores the various types of crises that organizations may encounter, including natural, technological, and human-caused crises, and examines the importance of developing robust crisis management strategies. The study highlights the significance of organizational resilience, detailing key components such as anticipation, adaptivity, and renewal capacity. Through case studies and best practices, the paper illustrates successful crisis management approaches and emphasizes the need for continuous investment in preparedness and resilience. Keywords: Crisis management, organizational resilience, business continuity, risk management, proactive strategies, crisis response, natural crises, technological crises, human-caused crises.
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