Abstract
Based on the conceptualization of the existing literature, the aim of this article is to discuss the risk and crisis communication aspects in tourism with reference to popular culture events. It focuses on (1) the influence of potential crises in popular culture events on destination image and branding, (2) the crisis marketing aspects that need to be considered from the event organizers and destination marketing organization (DMO) authorities, and (3) the communications' reaction of stakeholders in respective crises. From a theoretical perspective, its contribution deals with the provision of an understanding in terms of marketing communications in popular culture events when facing crises. Managerially, this article contributes through the formulation of essential tools for crisis communications in the respective events, including both external and internal marketing strategies.
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