CRISIS COMMUNICATIONS DURING THE COVID-19 PANDEMIC

Abstract

The development of the Ukrainian state as one of the members of the world community is directly related to the process of solving problems of public administration, social development of crisis communication, which is impossible without scientific substantiation of the main directions of administrative and organizational creation of our statehood, theoretical and methodological basis, the functioning of public authorities in the field of protection of the population and the territory of Ukraine from the effects of a pandemic.This article considers and investigates the communication system during the pandemic in Ukraine. Changes in the system of crisis communication for the period of stress situation in the state and constant aspects are analyzed. The information policy and communication strategy in case of the pandemic are considered.The reasons for supply disruptions and economic collapse in the country are analyzed. Changes in the external environment of enterprises and opportunities for practical decisions that should be implemented in order to ensure the continuity of the organization in the face of growing threats, including appropriate crisis management structures and procedures, team reorganization, appropriate infrastructure and tool support, appropriate communications or supply chain management, are also considered.The information support of all organizational structures and the population is considered as a key factor of effective functioning, economic growth, socio-political stability and development of democratic principles in state governance. As a result, the ways and possibilities of crisis management of the activities of various organizational structures and the state as a whole, in the pandemic and unknown threats are analyzed. And also the crisis with its certain structure and life cycle is analyzed in detail, for approximate forecasting of its development and possible ways of the decision of the arisen problem. The construction of possible steps to neutralize crisis situations is considered and a number of conclusions are made for the continuous operation of enterprises and organizations.