Abstract
This article examines some social scientific issues relating to the operation and evaluation of crime prevention through mass media programs. It is argued that the efficacy of such programs is dependent upon the successful application of several empirically based communication principles. In addition, the attempt is made to analyze several general problems concerning the meaning and measurement of program success. Issues relating to both the operation and the evaluation of crime prevention through mass media programs are discussed in terms of their practical implications for public policy.
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