Abstract
This article presents a case study of editorial content in an ongoing ‘war of words’ between two Australian publications – independent daily email news source Crikey and the Murdoch-owned broadsheet newspaper The Australian – in order to demonstrate one of the struggles over professional status in the changing Australian media environment. This negotiation over professional status exemplifies the way in which rhetorics of professionalism are used to gain authority over the particular jurisdiction of journalism. Considering this example in relation to dominant discussions of journalistic professionalism, this article demonstrates the limitations of the ways in which many of these discussions are framed, and works to place professionalism within a framework that positions journalism as a cultural technology.
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