Abstract

The article is devoted to the acute problem of fostering students’ intercultural communicative competence in the process of foreign language teaching in higher education organizations. The analysis of theoretical works conducted by the authors unveils insufficient investigation of the stated issue, which makes its research quite relevant. For better comprehension of the concept intercultural communicative competence, the authors first describe the notion intercultural communication, since both phenomena are very important for the professional activity of a future specialist. It induces the authors to claim the effectiveness of creolized texts and multimedia presentations in English teaching. The research is focused on their specificity and perspectives of application in the formation of students’ intercultural communicative competence. Also, the authors consider some examples of multimedia presentation slides with different degree of creolization; frequent mistakes made by students when preparing a multimedia presentation are enumerated. The main methods used in the study are general scientific methods, linguistic analysis, and empirical method of modeling real communication situations. The authors come to the conclusion that text creolization is an effective means of intensifying English language teaching and students’ motivation for studying. Creolized multimedia presentation content helps stimulate the cognitive activity of students, develop their tolerance towards other cultures and nations, and enhance their intercultural communicative competence.

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