Abstract
As Beijing develops, problems such as traffic congestion and resource consumption are growing more prominent. Advocating green travel and building an ecologically responsible society are of great significance to construct an urban ecological environment. The goal of this study is to define how to design a service system according to Beijing’s citizens’ travel behavior motivations, to effectively promote citizens’ green travel behavior and enhance their environmental awareness. Through a questionnaire, the author learned about Beijing’s citizens’ travel behaviors and green travel attitudes. Applying Beijing’s citizens’ travel behavior characteristics and the human motivation theory, the study identified behavioral motives suitable for inducing changes in travel behavior. A Beijing green travel credit service system has been proposed based on the travel motivations of citizens. This service system can effectively transform green travel behaviors into habits and improve citizens’ environmental awareness of travel. Multiple departments, including government agencies, will play vital roles in this service system, and their cooperation and interaction will have a significant impact on the service’s implementation.
Highlights
Beijing has a huge population, with no less than 6.1 million daily commuters, which increases traffic congestion
A Beijing green travel credit service system has been proposed based on the travel motivations of citizens
Solutions must start with the citizens by improving their environmental protection awareness, strengthening their green travel guidance, and reducing their private car use
Summary
Beijing has a huge population, with no less than 6.1 million daily commuters, which increases traffic congestion. The road design has made it inconvenient for citizens to travel and has caused environmental problems. From 1998 to 2017, Beijing reduced the intensity of emission pollutants each year through management policies, such as restricting the total number of motor vehicles on the road (Xiao, 2003), staggering the rush hour shift, reducing license plate issuance, and promoting new-energy vehicles. The core problem remains: the number of private cars in Beijing has exceeded capacity, and traffic congestion has become the norm, leading to more emissions. Beijing’s traffic and environmental problems cannot be solved by the current restrictions alone. Solutions must start with the citizens by improving their environmental protection awareness, strengthening their green travel guidance, and reducing their private car use
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