Credibility Crisis A Major Stumbling Block In The Future Path Of Social Media: A Critical Study

Abstract

Social Media, a unique gift of aspirational mankind‟s technological innovations, has brought revolutionary changes in every walk of life. Thanks to its characteristic features like immediacy, wide reach and cost effectiveness, social media is scaling new heights of popularity with each passing day. Its success story is so influential that experts hail social media as the media of future. Undoubtedly social media has led to paradigm shift in ways people work, learn and obtain knowledge, do business or entertain themselves. The information flow on social platforms has proved to be very helpful for people across all ages and sections of society. However, this information flow has also put a question mark on the credibility of social media. Today social media is facing a serious crisis of credibility. The severity of crisis can be understood from the fact that no one trusts the information on social media without verification. It is a major challenge for social media, which is eulogized as ‘the baby with immense potential’ and which aspires to become the media of future. This research study makes vigorous efforts to find out the stumbling blocks in the future path of social media and suggest measures to remove those blocks, so that this media could reach new heights of glory and serve the humanity with all its benign force.