Abstract

Under the conditions of precarious situation, caused by the global pandemic and unprecedented restrictions, aimed at countering it, productivity of specialists in various fields of work is reducing significantly. This is particularly true of activities, conducted through direct communication between concerned parties. In order to counter instability, workers have to develop creativity, readiness for changes and tolerance for ambiguity. The goal of research is to establish correlations between the type of professional activity and creativity, readiness for changes and tolerance for ambiguity. The respondents of the study were 260 people of working age –the staff of event, tourism, restaurant business, trade, IT spheres. The research procedure included organizational, target-oriented, empirical, final stages. Time limits of the study – April – July 2020. For psychodiagnostics the article uses the Torrance test of creative thinking, diagnostics of personal creativity by Tunik, the methodology “personal readiness for changes”, the scale of individual’s tolerance for ambiguity by McLain. The study found clear correlations between the indicators of creativity, readiness for changes and tolerance for ambiguity. The original model of a creative specialist (endowed with originality, adaptability, optimism and common sense) in the conditions of changes and uncertainty was formed in the research. The results of psychodiagnostics showed the highest indicators of creativity among IT workers, readiness for changes–among the staff of IT and event spheres, tolerance for ambiguity–among retail workers. In the conditions of pandemic destruction, the workers of the tourism industry were the least creative, while the workers of the event sphere turned out to be unprepared for changes and the workers of the event and tourism industries –intolerant for ambiguity. The results of the study can be used to develop correctional programs to increase the staff’s creativity, readiness for changes, tolerance for ambiguity. It is the development and implementation of effective psycho-correctional programs for the use of real communication and digital tools that are the prospect of further scientific research on the ways to solve the problem.

Highlights

  • Recent years have been characterized by radical social transformations, economic and political instability, re-orientation of the communications system to the virtual world, the digitalization of internal and external relations of both small businesses and large corporations

  • The results of our research have proven, that it is necessary for the individual to consider uncertain and ambiguous situations as opportunities for professional growth, learning new things, relevant to the scientific results of empirical research on the impact of creativity on activities in critical situations

  • The main study, different from ours, is the scientific research, which proves that the focus on innovations and creativity of staff is an alternative to any other investment and prerogative in human capital management, confirms the correlation between employees’ creativity and company’s productivity in general, between employees’ creativity and their level of well-being (Miao & Cao, 2019)

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Summary

Introduction

Recent years have been characterized by radical social transformations, economic and political instability, re-orientation of the communications system to the virtual world, the digitalization of internal and external relations of both small businesses and large corporations All this negatively affects the psychiatric health of a person, who experiences imbalance of customary professional resources and is forced to reorient constantly due to the introduction of unexpected and undesirable innovations, has to be ready to work under new, often unstable conditions, to resort to professional experiments with unknown and questionable results. The selection, development and implementation of effective corrective tools for proper psychological support of specialists in various spheres of activity in unstable conditions becomes especially relevant Such support will be effective only in case of empirically obtained clear data on the psychological state of workers in unstable working conditions. This is especially true of those activities in which there has occurred radical reformatting of the communications system and it was necessary to diversify the ways and means of establishing dialogue with clients

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